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25-Sep-2017 06:50

1.5 Bargaining power of buyers Being a paid online site means that the company charged premiums for people to communicate with the people they had been matched with.

This assures the customer of the value of the investment they make when subscribing for the site as it offers more personalized and workable options than other sites. e Harmony’s business level strategy e Harmony’s success is based on the business level strategy employed by the company through which, the company is able to identify its customer base, the services needed, and how to satisfy those needs.1.1 The threat of new entrants The biggest threat to e Harmony and other paid dating sites was the free dating sites that were the newest entrants into the market.



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— Paul Hollander, author or editor of 15 books, is professor emeritus of sociology at the University of Massachusetts at Amherst and associate at the Davis Center of Russian and Eurasian Studies at Harvard University.… continue reading »


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